Ordinarily I wouldn't stick my nose into this (you'll see why in a minute), but taherabas you seem to be genuinely
searching for something...I just can't figure out exactly what ...you've raised a lot of issues and so I'm just going to
limit myself here to some generalities, hopefully it will give you something to think about. The other reason I'm pitching
in here is that I see my friends dealmein923, lexluthor, and gotit0 in here pitching in too, so here goes...
Way back in the 1990's (seems like a century ago!) I started a company that sold a product very similar
to this "9x12 postcard." Only mine was not a postcard, and it was larger -- it was 11 x 17, the 'ads' were sold to
local businesses and placed all around the border (double sided) of the sheet, and the middle was filled with content,
much like a newsletter. Only it was a combination newsletter/advertorial. In the advertorial I would showcase the
best client(s), usually higher end ones. They loved it (it was added value to them, but they paid for it).
It was very successful, and I sold it for a nice profit after a few years. I stayed on in a consulting role where
I received a share of profits for another couple years later. I had already retired prior to launching that thing,
I came out of "early retirement" to mess around with that project. I came up with the entire concept myself,
by simply merging several things I had seen previously that were working. I had never sold 'advertising' per se
previously, but had been in the outdoor sign business successfully years prior. I 'sold' them as little or mini-billboards,
because that's how I related to them, and the businesses and owners loved them.
Greatest salesman in the world may be too egoistic, but I'd put myself on par with the best (I know that sounds
awful, but it is true)! The range of businesses involved with during my career range the full spectrum -- the
price points went from a low of $39, all the way to a high of $150,000 (that was one sale, one account). That's
without considering Real Property -- where the transactions have been higher still, or 'professional' selling requiring
specialized licensing, etc. Dealmein will relate to this, as I think you've been involved in investment sales as well.
I've now made the transition (successfully) to what I call "selling words" - in writing. Copywriting is selling. As is
speaking - whether it's verbal, written or otherwise, and the media used doesn't change that fact either -- it's
all sales (though, not the way that MOST people think of it). I've now written a piece that was directly
responsible for well over 7 figures + (my own project - not someone else's).
Too many businesses and companies experienced to list here for you, so I'll simply make the following statement
knowing full well the import and from experience, and also because you've raised it in your post:
Becoming a *Master Salesman* may be the single most profitable goal you can achieve, and noblest as well.
I know that may raise a few eyebrows, but it is provable, and I'm but one example of it, there are many. You see
friends, the MORE you become, not just in terms of success, but as an individual, the MORE you are able to GIVE
and impact others. As you should. On the financial/profits side for you; once you've learned what you must
learn to become a master, your earning power is only limited by your own imagination, and drive.
One last related comment to the past and then I'll move on to what I think may be your question...
A few years after I sold that company (very profitably too) -- I was approached by another consulting client
that I had mentored, with a referral to go see another business owner who had the need to protect their business
and assets (another consulting business). He owned an advertising company, and I spent a couple weeks learning
about his company and the deal I struck with him was that I would only consult/mentor him if I thought I could
When I left, that company was doing 25 times the volume, sales, & profits than when I had entered the picture.
My last year of commissioned sales was just shy of $400k, and that was in 2005 dollars. That also didn't
include training and management fees, as I trained a sales force that expanded into 12 states.
My equity-deal in that company was several times those figures.
Do you think that owner was okay with paying several million dollars, when his company grew by a factor of 25
times? Of course not, he didn't mind... in fact, he keeps hounding me to go do it again in another company now!!
Why am I telling you all this?
1. You can do the same identical thing I did. I know you can. (though you don't know you can yet)
2. The product in that little ad company was also an advertising type / direct-response product - but it was
more complicated than the Bob Ross 9x12. Meaning that your 9x12 product is easier to deploy than what I was doing.
3. The answers you seek, or are having trouble formulating, are ALL related to or inversely proportioned to a
misunderstanding of how to sell this thing. i.e. They all revolve around the "selling process," the understanding
of it, or misunderstanding of it.
My thoughts on why this has been left out of the 9x12 materials, I suspect is because he wants to
continue "drip-feeding" products to continue selling to his 'herd' or following. Maybe?
Or it may be that the process of training someone to sell this effectively is too unwieldy, may seem complex with
too many intermediary steps involved, and simply too expensive. All possibilities I suppose.
In my view, you're working with 1 piece of what may be a 10 to 15 piece puzzle, in order to make it into a 7 figure
business. You've seen that it CAN work, but the work involved may not justify what you've made? So I'll leave
you with this insight. I ran into this initially back in the 80's from Jay Abraham.
There are really only 3 ways or adjustments you can make to grow a business.
1. You can INCREASE the sale price point (which I would do)
2. You an INCREASE the volume of sales (which I would do)
3. You can INCREASE the frequency of purchase (which I would do)
Engineer those three in your 9x12 projects, and you should see better outcomes.
Unfortunately, the instructions given are meant for what I would label a beginner approach. You need
to apply a true 'sales' process to it, and you'll fly high and fast.
P.S. Businesspeople do NOT mind paying whatever price you offer -- businesses, commercial sales, and
professionals are looking at their bottom lines, they understand ROI's, and that makes them the EASIEST
to 'sell.' Similarly; you wouldn't mind paying $1 if you made 3 or 4 back right? The scale is irrelevant, in
fact as your scale gets higher, it gets EASIER - not harder! Forget your prices - they're ALL wrong!
Pricing is for amateurs, or for consumers. You're NOT in the consumer world when you sell to businesses!
P.P.S. It's 100% about the VALUE you propose...get THAT right, and you CAN charge WHATEVER PRICE
you want! When you do that, THEY will THROW their checkbooks at YOU, and CHASE YOU...
It will become your mindset, and your lifestyle.
Send me a SMILE if you get it!