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Thread: 9x12 postcards. Does it work? Share your story.

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    Default 9x12 postcards. Does it work? Share your story.

    Hello lovely BHTers. I hope you all got a great start into this new year.

    First of all I'd like to excuse my bad english, but it isn't my mothertounge. I hope you'll understand it anyway. If not, please feel free to ask me what ever you want.

    A few weeks ago I stumpled over this threads:

    Code:
    http://www.blackhatteam.com/f185/get-postcard-fast-profits-98985.html
    
    http://www.blackhatteam.com/f185/get-scaredy-cats-ill-get-you-3k-in-a-jiffy-my-secrets-to-9x12-success-bob-ross-99321.html
    I guess a lot of you saw this treads too. Maybe a few took action as I did and we can use this thread to talk about problems, solutions, possibilities and ohter stuff around the 9x12 postcard marketing.
    I filled my first card with 18 businesses and last week i filled my second card with another 18 businesses. Believe it or not, it was a lot of work to get this cards filled and running. And with a lot I mean hell of a lot.

    Profit 4877,64 Euro.

    I documented my hole strategy and I'm willing to share it with you, if you share yours with us.
    I'm not US based, therefore I'd to emprove some steps from the original guides. Because some solutions didn't work in my country.
    But there is still enough place for better solutions.
    What's your experience, your porblems and solutions? Please share your story and I will share how I did it.

    ---

    First of all you have to target the right city. This is very crucial for your success. My first try failed hard because I targeted my home town.

    Amber Chisholms who came up with the "postcard fast profit"- guide talked about a local Business Co-Op and a niche card filled up with local businesses in the same niche, non-competetive but targeting the same market.
    This implementation was my second fail. The problem is, that most business have similar services. The hairdresser offers naildesign too.
    The fitness-studio offers tanning, sauna, spa too ... aso ...
    It was nearly impossible to find 18 businesses which are realy non-competetive.

    I could have filled this card anyway but I had no good feeling running this card.
    I think it's very important to offer real value and to be honest to all my cumstomers.

    I talked to all businesses and asked if it's okay, that theres another partner on the card who offers a similar service additional to his real service.
    Most of them said it's not okay and that they would be real unsatisfied if I had run this card without knowing it.

    Actually I want to give up. I put so much time and energie into the first two tries. But fortunately I tried a third time. It took me a full week to fill the card. Involving a lot of emails, calls and face-to-face meetings.

    ---

    Now it's your turn. Who else took action and will share his story, problems and solutions?
    "If you meet a person without a smile - give him yours!"

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    I have spent quite a bit of time and effort exploring this opportunity. It does indeed take a great deal of effort to fill up a card..I found that walking into the business, briefly telling the first employee that is available...'I am the director of a local marketing coop', could you direct me to the owner is far more effective then cold calling for appointments etc...However, this approach is very time consuming...Business owners are frequently not available when you 'drop in' without an appointment and if they are they are frequently too busy to speak to you on the initial visit. Also, even when you complete a presentation, at best only 1 out of 5 will write out a check for the deposit at the conclusion of the initial meeting. Multiple presentations are often needed to 'make the close'...Without 'repeat visits' to the same business, I am estimating that it will take presentations (frequently multiple presentations to same business owners) 75-100 business owner presentation to fill an 18 slot 9X12 Ad PostCard...Factoring in the time and expense for all of this driving around...A very time consuming process...Of course, when you do fill up a card, at least some of the participants will probably sign up for another campaign. And, once you sell them the 9X12 marketing concept and begin to earn the confidence of business owners, it is likely you can sell them some other service as well. Once you can fill up one 9X12 card, it should be considerably easier to fill up subsequent cards with different advertisers in the same or different community. Could OP post what he did differently that enabled the initial failure to convert to success?

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    Thanks for your reply dealman923.

    First I tried that CoOp-Invitation thing mentioned in the "postcard fast profits"-guide. Invitation via paperlesspost with a link to the CoOp-Guide. Email open rate was nearly 80%. Response rate nearly zero. I emailed 200 businesses. 20 per day. Next day I tried to call em. A lot of work. Result - 4 sales. I should mention that these businesses are not niche related.
    Are very helpful feedback was, that the CoOp-Guide is far to long. None of the business owners I'd to speak with read it completely.

    I tried another email script and emailed the next bsuniesses without paperlesspost. I think Bob Ross has a simple email script in on of his WSOs. Short , simple, good. He positions himself as an local printstore whos running a markting campain with other local business owners. It's part of the "The Secret Guide to 9x12 Success"-WSO

    Here is the Email:

    Subject line:
    Are you around later today or tomorrow?

    Body:
    Hi,
    My name's Bob - and I own a printing business here in Jacksonville.

    Next month I'm printing a 5,000 piece marketing campaign going to local residents living in Jacksonville, Jepsonville, and
    Jupsonville.

    I'm showcasing a dozen or so special offers local businesses are currently running and I'm guessing that you'd have an offer you
    might want featured on it?

    A few thousand of them will be mailed directly to homes as well as a couple thousand made available at around twenty "pickup
    points" where locals frequently visit (shops, lobbies, waiting rooms, laundromats, community boards, etc.).

    You'll get repeated exposures throughout the course of a month and it's only shared between local businesses, with no competitors.
    Since I'm printing everything at my prices and splitting it up between all of us, the cost to you is negligible. Let's help leverage each
    other and bring in business without having to spend much.

    If you're interested let me know as soon as possible.

    Thanks,

    [your contact info]


    I emailed another 200 businesses. Open rate 72%. 10 emailed me back. 7 called me. All they want to know was the price. I called all other 183 businesses the next days. Result 10 sales. Overall 14 sales. 4 to go.

    I called a few local print shops to get 1 postcard printed. I designed some sample adds. Got it printed and took this "dummy" to show it to some business owners. I walked from door to door. 2 days later I found the last 4 businesses to fill the empty spots.

    I did the design and copy all by myself. The businesses paid 99 Euro upfront and another 99 Euro if the ads are finished. I search Groupon for good offers and presented the final ads to the businesses. 9 were fine the other ones want an other design or something else ... This is something you should outsource. It's worth every penny!

    Conclusion: It works but it is a long, hard, stoney way. Don't make it niche related. Don't use the long CoOp-Guide. You have to email, call and speak to a lot of businesses till you can fill your first postcard.
    "If you meet a person without a smile - give him yours!"

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    I haven't started the process, but have been thinking of it several times. will share later when i do have the 1st card in hands. Do you let the card to be picked up in some location points, or you mail them out to households through USPS?

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    My cards get shared through the businesses themselfs. Every business got 275 cards. They will hand them out after someone buyed something.

    Quote Originally Posted by gotit0 View Post
    I haven't started the process, but have been thinking of it several times. will share later when i do have the 1st card in hands. Do you let the card to be picked up in some location points, or you mail them out to households through USPS?
    "If you meet a person without a smile - give him yours!"

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    I would like to thank the OP in Post #3 for sharing his methodolgy. And, I agree completely that the 'co-op guide' is way too long...The email OP used is excellent though...I think that your closing ratio..the second email in particular was quite good.. 10 return emails...and the 7 that called you in particular is outstanding...GREAT JOB!!!...Although I understand that the 'drop-offs' provide excellent value added to the business owner, unless I paid someone to do this for me, I would not do this...To me, mail service alone for the jumbo cards is a great deal for the business owners in itself...I am sure I will have other questions regarding your methodology though...And, I am confident that your 2nd effort and so forth will become easier and easier when you can show other business owners a card that you actually utilized for a real live campaign.
    taherabas likes this.

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    Great information shared here Thanks! I bought the course from Bob, joined the original
    thread on the WF, spoke to a couple of business owners locally, but didn't have the
    positioning described in Post #3. (And I bought the upsell too!) But I do belive that such a
    method could be successfully implemented with what was outlined in step 3, and done
    completely through telephone and email. It sounds like this could be successfully
    scaled up as well!

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    You're right dealmein923. The second card becomes much easier. You can show a real example to impress the business owners as well as getting request from other business owner who saw your mailing. I also used referrals. If a business owner on the card brings another business he'll pay 50 euro less on the next card.

    Another advice: Never promise something. Especially no customers. The more the businesses expect the more they will be unsatisfied.
    "If you meet a person without a smile - give him yours!"

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    I used email to "warm the businesses a little bit up". I'm neither the greatest salesman nor a cold calling expert. With the email as an introduction I feel more comfortable. I used my gmail email adress and yesware to track. Maybe the response were better with a website related email adress. But then I need a matching website too. I think simplicity is always the key.


    Quote Originally Posted by lexluthor View Post
    Great information shared here Thanks! I bought the course from Bob, joined the original
    thread on the WF, spoke to a couple of business owners locally, but didn't have the
    positioning described in Post #3. (And I bought the upsell too!) But I do belive that such a
    method could be successfully implemented with what was outlined in step 3, and done
    completely through telephone and email. It sounds like this could be successfully
    scaled up as well!
    "If you meet a person without a smile - give him yours!"

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    Hey guys,

    Ordinarily I wouldn't stick my nose into this (you'll see why in a minute), but taherabas you seem to be genuinely
    searching for something...I just can't figure out exactly what ...you've raised a lot of issues and so I'm just going to
    limit myself here to some generalities, hopefully it will give you something to think about. The other reason I'm pitching
    in here is that I see my friends dealmein923, lexluthor, and gotit0 in here pitching in too, so here goes...

    Way back in the 1990's (seems like a century ago!) I started a company that sold a product very similar
    to this "9x12 postcard." Only mine was not a postcard, and it was larger -- it was 11 x 17, the 'ads' were sold to
    local businesses and placed all around the border (double sided) of the sheet, and the middle was filled with content,
    much like a newsletter. Only it was a combination newsletter/advertorial. In the advertorial I would showcase the
    best client(s), usually higher end ones. They loved it (it was added value to them, but they paid for it).

    It was very successful, and I sold it for a nice profit after a few years. I stayed on in a consulting role where
    I received a share of profits for another couple years later. I had already retired prior to launching that thing,
    I came out of "early retirement" to mess around with that project. I came up with the entire concept myself,
    by simply merging several things I had seen previously that were working. I had never sold 'advertising' per se
    previously, but had been in the outdoor sign business successfully years prior. I 'sold' them as little or mini-billboards,
    because that's how I related to them, and the businesses and owners loved them.

    Greatest salesman in the world may be too egoistic, but I'd put myself on par with the best (I know that sounds
    awful, but it is true)! The range of businesses involved with during my career range the full spectrum -- the
    price points went from a low of $39, all the way to a high of $150,000 (that was one sale, one account). That's
    without considering Real Property -- where the transactions have been higher still, or 'professional' selling requiring
    specialized licensing, etc. Dealmein will relate to this, as I think you've been involved in investment sales as well.

    I've now made the transition (successfully) to what I call "selling words" - in writing. Copywriting is selling. As is
    speaking - whether it's verbal, written or otherwise, and the media used doesn't change that fact either -- it's
    all sales (though, not the way that MOST people think of it). I've now written a piece that was directly
    responsible for well over 7 figures + (my own project - not someone else's).

    Too many businesses and companies experienced to list here for you, so I'll simply make the following statement
    knowing full well the import and from experience, and also because you've raised it in your post:

    Becoming a *Master Salesman* may be the single most profitable goal you can achieve, and noblest as well.

    I know that may raise a few eyebrows, but it is provable, and I'm but one example of it, there are many. You see
    friends, the MORE you become, not just in terms of success, but as an individual, the MORE you are able to GIVE
    and impact others. As you should. On the financial/profits side for you; once you've learned what you must
    learn to become a master, your earning power is only limited by your own imagination, and drive.

    One last related comment to the past and then I'll move on to what I think may be your question...
    A few years after I sold that company (very profitably too) -- I was approached by another consulting client
    that I had mentored, with a referral to go see another business owner who had the need to protect their business
    and assets (another consulting business). He owned an advertising company, and I spent a couple weeks learning
    about his company and the deal I struck with him was that I would only consult/mentor him if I thought I could
    help him.

    I did.

    When I left, that company was doing 25 times the volume, sales, & profits than when I had entered the picture.
    My last year of commissioned sales was just shy of $400k, and that was in 2005 dollars. That also didn't
    include training and management fees, as I trained a sales force that expanded into 12 states.
    My equity-deal in that company was several times those figures.

    Do you think that owner was okay with paying several million dollars, when his company grew by a factor of 25
    times? Of course not, he didn't mind... in fact, he keeps hounding me to go do it again in another company now!!


    Why am I telling you all this?

    3 reasons:
    1. You can do the same identical thing I did. I know you can. (though you don't know you can yet)
    2. The product in that little ad company was also an advertising type / direct-response product - but it was
    more complicated than the Bob Ross 9x12. Meaning that your 9x12 product is easier to deploy than what I was doing.
    3. The answers you seek, or are having trouble formulating, are ALL related to or inversely proportioned to a
    misunderstanding of how to sell this thing. i.e. They all revolve around the "selling process," the understanding
    of it, or misunderstanding of it.

    My thoughts on why this has been left out of the 9x12 materials, I suspect is because he wants to
    continue "drip-feeding" products to continue selling to his 'herd' or following. Maybe?
    Or it may be that the process of training someone to sell this effectively is too unwieldy, may seem complex with
    too many intermediary steps involved, and simply too expensive. All possibilities I suppose.

    In my view, you're working with 1 piece of what may be a 10 to 15 piece puzzle, in order to make it into a 7 figure
    business. You've seen that it CAN work, but the work involved may not justify what you've made? So I'll leave
    you with this insight. I ran into this initially back in the 80's from Jay Abraham.

    There are really only 3 ways or adjustments you can make to grow a business.

    1. You can INCREASE the sale price point (which I would do)
    2. You an INCREASE the volume of sales (which I would do)
    3. You can INCREASE the frequency of purchase (which I would do)


    Engineer those three in your 9x12 projects, and you should see better outcomes.
    Unfortunately, the instructions given are meant for what I would label a beginner approach. You need
    to apply a true 'sales' process to it, and you'll fly high and fast.

    Best wishes,

    ~Goco


    P.S. Businesspeople do NOT mind paying whatever price you offer -- businesses, commercial sales, and
    professionals are looking at their bottom lines, they understand ROI's, and that makes them the EASIEST
    to 'sell.' Similarly; you wouldn't mind paying $1 if you made 3 or 4 back right? The scale is irrelevant, in
    fact as your scale gets higher, it gets EASIER - not harder! Forget your prices - they're ALL wrong!
    Pricing is for amateurs, or for consumers. You're NOT in the consumer world when you sell to businesses!

    P.P.S. It's 100% about the VALUE you propose...get THAT right, and you CAN charge WHATEVER PRICE
    you want! When you do that, THEY will THROW their checkbooks at YOU, and CHASE YOU...
    It will become your mindset, and your lifestyle.

    Send me a SMILE if you get it!

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    Thank you for your reply Goco.

    You're right. I'm searching for solutions to grow my business. I'm always looking for like minded people and people who've already accomplished what I want to archive. To learn something new, to improve my skills and to find new ways of getting things done.

    I guess I started it wrong. I tried to focus on businesses that run expensive ads on newspapers and don't expect to much. Or advertise on billboards. Businesses that know that's important to advertise but don't really track the results. I thought if they truly watch their ROI they could be unsatisfied. I tried to walk the simple and safe way. Not really clever.

    I already knew what you tried to show me. But I was (am) a little bit afraid that I can't deliver what I promise - that value thing. Nevertheless you opened my eyes again. Thanks for your effort to share your knwoledge with me/us. I really appreciate this.

    Now I have to find the pain points the businesses I want to advertise with face and find some solutions I can deliver them through my 9x12 postcard.

    "If you meet a person without a smile - give him yours!"

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    Wow! I'm really glad I found this thread on here, I'm ready to launch this thing this week by contacting businesses. Glad I got and idea of what all of you have experienced with this. My Biggest concern was what to price the card at because I know what I want to make from it, and it seemed a little steep for local businesses right out of the gate.

    I was looking pricing them all the same at $695 (US) using a first come first served approach to filling up the spots. It would amount to 4 of the smallest spots left, but I figured I would sell by "cutting them a deal" and combining 2 small spaces to make a medium sized space.

    I feel there is value at that price, I guess I fear their reaction to it.

    Goco, I's love to know what sales process you think is best for selling this to local businesses.
    teammobile likes this.

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    Goco, you absolutely rock! Thanks for taking the time to enlighten us.

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    My thoughts on why this has been left out of the 9x12 materials, I suspect is because he wants to
    continue "drip-feeding" products to continue selling to his 'herd' or following.

    Goco,

    You're right. The original price points were around $39-$55 or so, some at $17-39. But this latest "secrets" one was at $297, with a $100 discount for the early birds. Quite a jump! Plus there's all the "accessories" and help-you-get-started samples and such.

    I don't begrudge anybody, but whoa. From $55 to $300? Serious jump. Can't blame him considering it's called "secrets" and all. There truly are some good ones in there. (Besides, guess what BLACKHAT is all about?! It's out there, although it might not last forever as things seemed to be heavily monitored in the beginning.)

    And I have no complaints at all about this considering the potential it has.

    But I cannot help but wonder, if the latest follow-up is priced at $300, what is the next one going to be?

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    Default Fellow Road Warriors . . .

    My Fellow Road Warriors . . .

    Though I suppose it's more appropriate to call you guys "Computer Jockeys," or "Keyboard Nerds," or
    "Net Super Freaks!" Take your pick! The term "road warrior" I'm guessing may apply to your Dad's
    better? Anyway, I love you all too! Do you youngsters even know what the term "road warrior" meant?


    So let me hand you the GOOD, the BAD, and the UGLY, in true Eastwood style (right between the eyes).
    But first some replies ...

    wogglewam - you absolutely rock too dude. You're welcome, & I'm happy to hear this has helped you in some
    way. You've got the right attitude and my sense is, you're on the right track - so don't stop, keep on
    steppin' forward. Your pot 'o gold is out there somewhere, keep going & you'll find it!


    Battleworn - I'll address your question as succinctly as possible:

    1. With all due respect to Bob Ross and the 'systems' he's created. I want to be clear and want you to
    understand this is not a criticism or a disparaging remark; on the contrary, I think he's to be congratulated
    for jumping on the 'EDDM' post office program (which I think is what made this feasible). He's not the
    first or last to put together something on direct mail, or postcards - it's been around for a very long time.

    2. Having stated that, to your question -- is there a better way? Yes, there is. However, that's based on
    many years of experience & background, and so my perspective is very different than someone who is
    recently exposed to this, or someone who has been doing this for a year, or two, or even ten!

    3. For example: I used to fly in to a city or town I'd never been to, check in to a hotel, do some
    'research' on the local market for 1-2 days (depending on the location) - then 'sell' for 4 - 7 days,
    and return with anywhere from a low of $20k to $50k + + + depending on the business/type. Today,
    those figures can be doubled. Then I doubled those figures AGAIN as a trainer! What I'm saying is;
    you don't do that, from reading a report, manual, or a book...

    But it's that way with almost everything. You've heard of the 10,000 hour theory right?

    So compare the perspective a flying student has, to the perspective a Captain "Sully" Sullenberger has
    (the pilot who landed the U.S. Airways airliner on the Hudson River). How different do you think your
    view is after you've read the manual on "how to fly," than the view Captain Sully has? Then you ask
    Captain Sully something like this:
    "So Captain Sully, I've just read the instructions on how to land
    my Cessna, err... umm... what do you think is the best way to land my plane?
    "

    Which part of his 30 + years experience should he begin relating to you?

    Now, let me circle back and also tell you that it CAN be done, but there's a specific WAY to do it.

    I'm sure there are some old fashioned road warriors on here who are quietly reading, lurking, smiling
    and chuckling. There's only a few, but they're out there.

    4. Should this "better way" be created & packaged up for some to use? The answer is: maybe.
    The reasons are many; I'm not convinced that there's really enough real interest these days. I'm
    sure there's a few of that old 'breed' left, but it is somewhat of a dying art form.

    I'm more inclined to write/coach on the larger subject of becoming a Master Communicator (which is really
    what a Master Salesman is). Drop the word 'salesman' because it's one of those buzzwords that most
    people do not understand, it is charged with misconceptions and misunderstandings. But make no
    mistake; in every human communication -- a 'sale' is made. It will help you to always keep that
    in mind -- someone is always selling, and the other party is buying, every single time. The only
    question remaining is -- which end of that are YOU on? Are you selling? Are you buying? Pay attention
    to it, and you'll see it's all around you - 24 hrs a day.

    Tip for you: Wealth, is concentrated and to be found on the selling side. Not on the consuming side.


    taherabas - You didn't start it wrong -- you 'started' and that's the right step! Most people never
    even get started, so you're way ahead of most of the population already. It doesn't matter where you
    start, everyone starts out the same...but not everyone ends up the same, right? How does a baby learn
    to walk and run? Baby steps, yes?

    Here's your takeaway: knowing something (in this context), is meaningless. The goal & gold you want,
    is to be found in APPLYING what you know, in DO-ING. You're smart, and you CAN take action,
    and that combination can take you anywhere you WANT to go...you just have to figure out what that is,
    and do it. Those 18 spots or however many they were, didn't jump into your wallet by themselves did they?


    dealmein - Your analysis in post #2 is correct. It is what I'm calling 'inefficient' and yes, there
    IS a better way to do this. Forget the email approach. This is a PHYSICAL product - not an electronic
    coupon, not a website, etc. I'm not saying it can't work this way, anything can work. But by the time
    you fill in your 18 spots, you could have completed 5-6 of these! Yes, I said five to six times (at
    least) as efficient. And instead of your 1 out of 5 average, turn it around the other way...you should
    be getting 4 out of 5...

    How does that sound?

    It is doable. I don't speak from theory or wishful thinking.

    Because this is physical -- produced, delivered, and consumed physically... listen net freaks, you need
    to GET in front of the guy/gal who CAN write you a PHYSICAL CHECK or C-A-S-H (not a paypal) the same
    moment that YOU are there to SHOW it to them! Cash is usually the smaller amounts (say less than $1k).

    Forget multiple trips, forget multiple presentations, and forget this business about 1/2 today and 1/2
    tomorrow or next week or next month or next year! That is NOT sales net nerds...that is some other
    concoction!


    taherabas & dealmein - you're on the right track that can take you to your own goldmines, if you
    stick to it and keep learning, keep adjusting. I'm not criticizing you, I'm saying you need to keep
    pushing forward...


    boltactionz - good attitude, absolutely! Moreover, my suggestion would be to PAY it, especially if
    you're implementing. I'll guess his next deal price -- either $497, or $997. But again, put it in
    its perspective.


    Is this helpful? Let me know if it is, or not. If it is, I'll continue & finish the "Good, Bad, and Ugly"
    and send you my thoughts on "Road Warriors" - the real ones...

    ~Goco
    Impulse, joedove, robear and 3 others like this.

  23. The Following 17 Users Say Thank You to Goco For This Useful Post:

    Battleworn (02-06-2014), bob ross (02-16-2014), bobmcalister (02-07-2014), chadd (02-07-2014), darthlee (03-06-2014), imam786786 (02-09-2014), Impulse (02-12-2014), joedove (02-07-2014), kyleoreilly (06-03-2014), leggyAnita (05-01-2014), lesdo (05-12-2014), mokeymoke (02-07-2014), nubic (02-16-2014), optimumgreen (02-21-2014), robear (02-22-2014), teammobile (04-21-2014), zebra (03-21-2014)

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    This is excellent! I am LOVING reading your posts Goco!!! Keep going! I feel you really know your stuff...please keep teaching and explaining. Personally, I would love to hear more about your more effective system for doing it....obviously it has to be with physically getting in front of people ...but of course i know there is more to it...so please keep going!

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    Been lurking here and wanted to chime in and thank everyone in this thread for good stuff, especially Goco.

    Some really good stuff here.

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    Quote Originally Posted by Goco View Post
    Hey guys,

    Ordinarily I wouldn't stick my nose into this (you'll see why in a minute), but taherabas you seem to be genuinely
    searching for something...I just can't figure out exactly what ...you've raised a lot of issues and so I'm just going to
    limit myself here to some generalities, hopefully it will give you something to think about. The other reason I'm pitching
    in here is that I see my friends dealmein923, lexluthor, and gotit0 in here pitching in too, so here goes...

    Way back in the 1990's (seems like a century ago!) I started a company that sold a product very similar
    to this "9x12 postcard." Only mine was not a postcard, and it was larger -- it was 11 x 17, the 'ads' were sold to
    local businesses and placed all around the border (double sided) of the sheet, and the middle was filled with content,
    much like a newsletter. Only it was a combination newsletter/advertorial. In the advertorial I would showcase the
    best client(s), usually higher end ones. They loved it (it was added value to them, but they paid for it).

    It was very successful, and I sold it for a nice profit after a few years. I stayed on in a consulting role where
    I received a share of profits for another couple years later. I had already retired prior to launching that thing,
    I came out of "early retirement" to mess around with that project. I came up with the entire concept myself,
    by simply merging several things I had seen previously that were working. I had never sold 'advertising' per se
    previously, but had been in the outdoor sign business successfully years prior. I 'sold' them as little or mini-billboards,
    because that's how I related to them, and the businesses and owners loved them.

    Greatest salesman in the world may be too egoistic, but I'd put myself on par with the best (I know that sounds
    awful, but it is true)! The range of businesses involved with during my career range the full spectrum -- the
    price points went from a low of $39, all the way to a high of $150,000 (that was one sale, one account). That's
    without considering Real Property -- where the transactions have been higher still, or 'professional' selling requiring
    specialized licensing, etc. Dealmein will relate to this, as I think you've been involved in investment sales as well.

    I've now made the transition (successfully) to what I call "selling words" - in writing. Copywriting is selling. As is
    speaking - whether it's verbal, written or otherwise, and the media used doesn't change that fact either -- it's
    all sales (though, not the way that MOST people think of it). I've now written a piece that was directly
    responsible for well over 7 figures + (my own project - not someone else's).

    Too many businesses and companies experienced to list here for you, so I'll simply make the following statement
    knowing full well the import and from experience, and also because you've raised it in your post:

    Becoming a *Master Salesman* may be the single most profitable goal you can achieve, and noblest as well.

    I know that may raise a few eyebrows, but it is provable, and I'm but one example of it, there are many. You see
    friends, the MORE you become, not just in terms of success, but as an individual, the MORE you are able to GIVE
    and impact others. As you should. On the financial/profits side for you; once you've learned what you must
    learn to become a master, your earning power is only limited by your own imagination, and drive.

    One last related comment to the past and then I'll move on to what I think may be your question...
    A few years after I sold that company (very profitably too) -- I was approached by another consulting client
    that I had mentored, with a referral to go see another business owner who had the need to protect their business
    and assets (another consulting business). He owned an advertising company, and I spent a couple weeks learning
    about his company and the deal I struck with him was that I would only consult/mentor him if I thought I could
    help him.

    I did.

    When I left, that company was doing 25 times the volume, sales, & profits than when I had entered the picture.
    My last year of commissioned sales was just shy of $400k, and that was in 2005 dollars. That also didn't
    include training and management fees, as I trained a sales force that expanded into 12 states.
    My equity-deal in that company was several times those figures.

    Do you think that owner was okay with paying several million dollars, when his company grew by a factor of 25
    times? Of course not, he didn't mind... in fact, he keeps hounding me to go do it again in another company now!!


    Why am I telling you all this?

    3 reasons:
    1. You can do the same identical thing I did. I know you can. (though you don't know you can yet)
    2. The product in that little ad company was also an advertising type / direct-response product - but it was
    more complicated than the Bob Ross 9x12. Meaning that your 9x12 product is easier to deploy than what I was doing.
    3. The answers you seek, or are having trouble formulating, are ALL related to or inversely proportioned to a
    misunderstanding of how to sell this thing. i.e. They all revolve around the "selling process," the understanding
    of it, or misunderstanding of it.

    My thoughts on why this has been left out of the 9x12 materials, I suspect is because he wants to
    continue "drip-feeding" products to continue selling to his 'herd' or following. Maybe?
    Or it may be that the process of training someone to sell this effectively is too unwieldy, may seem complex with
    too many intermediary steps involved, and simply too expensive. All possibilities I suppose.

    In my view, you're working with 1 piece of what may be a 10 to 15 piece puzzle, in order to make it into a 7 figure
    business. You've seen that it CAN work, but the work involved may not justify what you've made? So I'll leave
    you with this insight. I ran into this initially back in the 80's from Jay Abraham.

    There are really only 3 ways or adjustments you can make to grow a business.

    1. You can INCREASE the sale price point (which I would do)
    2. You an INCREASE the volume of sales (which I would do)
    3. You can INCREASE the frequency of purchase (which I would do)


    Engineer those three in your 9x12 projects, and you should see better outcomes.
    Unfortunately, the instructions given are meant for what I would label a beginner approach. You need
    to apply a true 'sales' process to it, and you'll fly high and fast.

    Best wishes,

    ~Goco


    P.S. Businesspeople do NOT mind paying whatever price you offer -- businesses, commercial sales, and
    professionals are looking at their bottom lines, they understand ROI's, and that makes them the EASIEST
    to 'sell.' Similarly; you wouldn't mind paying $1 if you made 3 or 4 back right? The scale is irrelevant, in
    fact as your scale gets higher, it gets EASIER - not harder! Forget your prices - they're ALL wrong!
    Pricing is for amateurs, or for consumers. You're NOT in the consumer world when you sell to businesses!

    P.P.S. It's 100% about the VALUE you propose...get THAT right, and you CAN charge WHATEVER PRICE
    you want! When you do that, THEY will THROW their checkbooks at YOU, and CHASE YOU...
    It will become your mindset, and your lifestyle.

    Send me a SMILE if you get it!
    Wow this was a great post.

    Great job Goco.

    If you don't mind, what approach would you take into consideration to
    start increasing your clientele?

  27. #19
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    excellent information in this thread ! I appreciate all who have contributed ....love to hear what successful people have done to get where they are...thanks !
    want to know something? just ask

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    This post is truly gold. I am about to start my first 9 x 12 Mailing campaign. Amber just released another post card method. I feel like the methods they are releasing are going to go on for years to come. That is marketing at its best and they are sucking the well dry. taherabas you are my hero for getting out there and making all of those phone calls!
    It takes a lot of courage to do so. I would love to hear about your future successes and share my stories also.

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    Thank you to taherabas for starting this thread!

    I've just found this thread and am just beginning the journey on filling my first, of many, 9x12 billboard post cards.

    The info shared here so far has been appreciated. I think that Goco has left us all on the edge of our seats waiting for more of the Good, the Bad and the Ugly! So I hope he returns to the thread soon with more of his wisdom.

    I will share as I move forward putting this process together.

    Thanks again to everyone here.

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    Default Road-Warriors-in-Process -- The Good, The Bad, and The Ugly. . .

    Hey Road-Warriors-in-Process...

    Welcome,
    air360, chadd, bobmcalister, joedove, mokeymoke, anthony82988, nubic, rclinksc, skindu26, firstplan, briand, Samy, sista, edj, julyja, ThirdEyeGuy
    and Impulse,
    our original posters, silent lurkers and all readers I may have left out!

    In the movie Wall Street, Gordon Gekko says this to Bud Fox:

    The richest one percent of this country owns half our country's wealth, five trillion dollars. One third of that comes from hard work, two thirds comes from inheritance, interest on interest accumulating to widows and idiot sons and what I do, stock and real estate speculation. It's bullshit. You got ninety percent of the American public out there with little or no net worth. I create nothing. I own. We make the rules, pal. The news, war, peace, famine, upheaval, the price per paper clip. We pick that rabbit out of the hat while everybody sits out there wondering how the hell we did it. Now you're not naive enough to think we're living in a democracy, are you buddy? It's the free market. And you're a part of it. You've got that killer instinct. Stick around pal, I've still got a lot to teach you.



    If this stuff resonates with you, tickles your smiley bones, or otherwise 'feels' right to you -- there just
    may be a Road Warrior inside you, waiting for you to unleash him/her loose onto terra firma. The way
    Clark Kent used to tear off his suit to reveal Superman. Unleash the Super You!

    Let me throw a little cold water on you now, get ready...here it comes...
    Hopefully you realize what your first 'challenge' will be, for you net kids... you can't be attached to your
    keyboards AND picking up checks all over town for 3 to 5 days!! Do you think you can bear to focus away
    from your keyboards for a week or so?

    So, you've got decisions to make -- I'll frame it for you this way:

    1. Are you currently making at least $200k with all your internet projects that demand you be hard-wired to your screens. Or,
    2. Are you serious enough (not just mildly interested) to pursue a REAL tangible & physical business where you'll have a real
    chance to create at least $200k, and if you're smart and get trained to become a Master -- blow the lid off the limit /
    ceiling for the rest of your lives, where you can grow it as high and as far as YOU decide to...

    Let's let that question sit there & simmer in the back of your mind for a few minutes, and return to it later shall we?

    Alright, pull up some chairs gang, bring your drinks, have a seat, and let's begin.


    air360 says:
    This is excellent! I am LOVING reading your posts Goco!!! Keep going! I feel you really know your stuff...please keep teaching and explaining. Personally, I would love to hear more about your more effective system for doing it....obviously it has to be with physically getting in front of people ...but of course i know there is more to it...so please keep going!
    Ha Ha Ha! Well I'm glad you're enjoying it air360, but I should know this after all, I only have some 30 + years experience in ALL aspects of this stuff! From learning it as a newbie/rookie" through all the ranks, to star, to superstar, to trainer, to master, to owner, to consultant, to retirement, to back out of retirement, to retirement again. I think I've been "in & out" of retirement 3 or 4 times now, though I still haven't reached "retirement age" yet! Truthfully, I don't think in terms of retirement anymore, I think in terms of lifestyle.

    Yeah, I guess I'm somewhat of a rare dinosaur these days (due to my peculiar combination of experiences, education, businesses, systems, etc). I'm rather unique & different than what you're accustomed to, perhaps even "one of a kind" than what you've seen! I say that humbly, not egotistically. I'm sure there are others, there must be! I was actually 'forced' to learn this, believe it or not! That's another story for another day. I used to share that when I trained people, because it's very common for people to think they can't possibly learn this (for various reasons, but mainly programming). So I would share my own story, if I share it here with you someday, it will surprise, amaze, and maybe inspire you! I've been blessed air360, and now I'm part of that dwindling breed of old-fashioned classics from the pre-pc era! When the world was not so virtual, as real... I'll tell ya that its been an interesting experience witnessing the world morph into the modern gadgetized/electronic/virtual world we're in today! But a fun one, I've had a lot of fun!
    I'll address the rest of your comments with the others, you'll find your answer there. But quickly - YES, there is more, a LOT more!


    chadd says:
    Been lurking here and wanted to chime in and thank everyone in this thread for good stuff, especially Goco.
    Some really good stuff here.
    So you're the ONE I saw back there in the shadows eh? Chadd you lurker you, I suspected you were there . There's a few more lurking there (I see you) - you can come out whenever you want to, or stay muted, it's okay. Though in the interest of fair play, I should give you a hint, there's some advantage to you, if you do play & participate!
    You're welcome chadd, and thanks for chiming in!


    bob, ThirdEyeGuy - by all means share your experiences here. I sincerely wish you much success, you've got to start somewhere! So just DIVE IN and start moving forward, on your path to greatness go for it! I salute you!


    Impulse - I'm hoping this is more helpful than anything else. So here's a bit more for you...

    and,

    anthony says:
    Wow this was a great post.

    Great job Goco.

    If you don't mind, what approach would you take into consideration to
    start increasing your clientele?
    Anthony you've got a line through your name there, what happened? Are you still with us? I'll reply anyway in case you are. I'll also add your question to the other comments & questions, but I'll tell you that I'm giving you some ideas of my views on this (and will give some more) for you to digest. If you go back & read the previous posts, you'll find some key points there, you may need to read them carefully. I'll add a bit more here. By necessity you need to digest it slowly, and take some bites because if you try to process this in 1 or 2 sittings, you'll miss it entirely.

    I CAN summarize it into very few points, but if I did (though I already somewhat have), you would wonder "how." You will have many questions (dependent on many factors/variables). In part, this is why I've said that in my view, you're working with ONE piece, of what is a 10-15 piece puzzle. Each one of those, can be further broken down into parts (sub-points) within each main point.

    This CAN work the way it's presented, but it's inefficient. It is meant to 'skim' small transactions off the top, and leaves over 90% there untouched! From what I see, it's an attempt at scoring a few dollars, for a few people (those that will try almost anything), and much of what I see in the comments and the system, is just plain backwards.


    Some examples:
    You are using a CONSUMER model, approach, and execution -- with a COMMERCIAL/ business concern. (wrong!)
    You use a CONSUMER model, with CONSUMERS...not with BUSINESSES! When you walk in with that approach, that business owner WILL pinpoint you in your first THREE minutes, if not sooner, chew you up and spit you out the back door! Some of you may have already experienced it!

    Be prepared to "spin your wheels" a LOT doing it this way! It's kind of like throwing darts and trying to hit the 'bulls-eye' blindfolded, and in the dark! You might hit it, anything is possible right? But I'm saying the chances are against you, it's an uphill task for you. Most people will eventually quit after the first few "crash & burns," which WILL happen this way.

    Unless you talk to what I call -- consumers that are masquerading as businesses (the clueless ones), and there are plenty of those around too. But those will NOT sustain you in the long term (as a business), nor will they put any real money in your pockets now, today, or tomorrow.

    When you are dealing with a REAL business, and a REAL owner(s), you need to use a COMMERCIAL model, approach, and execution. If that owner is a professional buyer (and most of them are), you better have a PROFESSIONAL approach... if you don't, get ready to self-destruct!

    Now, you're probably wondering, "what's he talking about, and HOW do I do that?"
    See what I mean?

    To give you an idea numerically (same example, but now let's attach numbers): if you use this approach set forth in this "9x12" you're probably going to be selling in the $300 to $1000 range (or less). Depending on various conditions, my guess is that it will average out at somewhere in the middle there, so let's say around $600? Because that's what has been taught in this 9x12 thing right? It's in that range.

    You might keep half of that? So let's average that to $300... multiplied by how many ads? 18? So that's around $5400 ($300 x 18). Now you have to consider the time it takes you to sell those 18 ads (if you sell them on time), the trips back & forth because Bob has got you running back & forth like a taxi service (from what I see), and has you playing the email game too?

    Whereas if you used a COMMERCIAL approach/model -- your results get multiplied by factors of 5x, 10x, or MORE + + +, in a fraction of the time it takes you to complete one of those. And there are many other benefits (too many to include here) that arise as a result of doing it this way. It is a completely different approach. So I'll use a conservative number here; I'll use the low number, let's multiply it by a factor of 5 times...

    Would you keep $5,400 - or - would you keep $27,000?

    The work involved is the same (let's say for this example, but it's actually less), it's more efficient, and these clients WILL more than likely stay with you...so you'll end up needing LESS of them, thus you can be picky. I'm VERY picky, VERY selective with them, it's a professional approach -vs- an amateur approach.

    In your model, your prospects are going to be *price resistant* and price conscious, because you've designed it that way!

    In this model, my clients chase me and ask me what amount THEY need to write their checks for...and they PAY UPFRONT, and LARGER /multiple times the amounts you're dealing with. But as I say, it's as different as NIGHT and DAY! One is Consumer oriented, the other is Commercial.

    Part of the reason this thread caught my curiosity is that I wondered what Bob Ross is doing by leaving so much $$$ there and just walking away from it, from what I see. At first I thought maybe he was doing it all himself in the background, but from what I can tell, this is really it. He stops at: "there's lots of ways this can go..." And I presume you're left to figure out what that means?
    Yeah there sure is Bob, yes siree Bob! I'm not being judgmental here, it's his choice to do what he pleases and that's fine. I applaud him for his efforts anyway!

    To really illustrate & drive this point home for you -- let's say you and I went out to see 2 realtors, you would walk out with a check for $695 to maybe $995? Or perhaps half of that - $395 to $495?

    If you saw this type of model used with my realtor, I may walk out of there with anywhere from $3600 to $5000 or more...the last one I did was an $18000 sale. That's about 18x the high end on your model. It was paid UPFRONT, and it was ONE call. But you'd also walk out of there thinking you couldn't do it, with your jaw open and your eyes wondering what in the hell just happened in there? I've had trainees think I did some kind of magic right before their eyes!

    When I've trained people, I use a 3 modality system:
    I'm summarizing the main points -
    1st - we review everything in detail (classroom style), step-by-step. You study it, you have homework to do, & digest it overnight. This can take between 2-3 days. Then,
    2nd - we would role play it (what you've learned & studied), you would play both sides so you get to see both perspectives. Another 2-3 days. Then,
    3rd - if I saw that you were 'ready' for a trial run, you would ride along as co-pilot and SEE IT LIVE, a REAL case, no more classroom or reading manuals...the REAL LIVE thing, in REAL TIME - not a recording.

    You would get 3 chances, and this can be done in one day of course (step #3). You would see transactions closed and money earned. Including CASHING the check and seeing it, touching it, smelling it if you liked, so you are fully involved in witnessing it form beginning to end. You would get ALL your questions asked & answered.
    On the 4th instance, you become the pilot, and I the co-pilot. You earn your "wings" so you can fly solo.
    The co-pilot rides along and is mute, says nothing, adds nothing, just is a fly on the wall. I would expect you as a trainee to close your 1st one, out of 3. With practice, you should close 2 out of 3. At that point, you're on the track to grow as fast and as grow as much as YOU want to.

    So to review: First you learn the mechanics, the moving parts, so I would tell you. Second, now you read and study it, then you would practice it - in this step you would see & hear it.
    Third step you would witness it live, so you would see and confirm what you've already learned in steps 1 & 2 (in this step I would SHOW you in real time, live), you experience it.
    I don't teach anything that I haven't already done - so I know it backwards & forwards and can do it in my sleep. This is what mastery is, when you can do something as a reflex action, when you've transferred it to your muscle memory, you have mastered it. All Masters share this in common: they take whatever their skill is, and when you SEE it unfold live
    it looks easy. The reason it looks easy, is because you're seeing a Master perform! This is true in sports, in arts, and in many areas. It is true here too.

    In the 'old' days, this was commonplace training in many, many industries. Some of you older dinosaurs will recognize it, especially the quiet lurkers out there! Nowadays, this is considered coaching, or a bootcamp. I suppose I'll go along with it, because it is work.

    Do you see the difference? This is what I mean when I say, "you won't master this by reading a manual."
    I'm speaking just of the 'training' approaches here!
    You haven't seen the actual material you need to learn & study -- that is the entire puzzle put together for you, not just one piece!

    This is the way to learn and the only way I would teach. This way, you are SURE to learn it.
    Here, your options are: you learn it, and then apply it. Or, you learn it, and then for some reason , you don't apply it. But either way, you WILL learn it.


    That brings us to...

    The Good, The Bad, and The Ugly... I've got some news for you --

    The Good:
    The good news is that this can be learned. You can learn this. Just as Doctors, Lawyers, Engineers aren't born,
    Mastery in this is reachable by almost everyone (though there are exceptions, there's always the misfit in any group).
    You CAN learn what you need to learn to become one. I believe anyone CAN, with very few exceptions.

    The question really is: will you?
    Because there is a 'ticket' price of entry into this fraternity. You will need to invest in yourself, and you will
    need to devote time & effort, and you will need to study, and you will need to practice. But you'll love the practice!

    Your reward: if you graduate, your reward is simply -- your (new) life, or your DREAM life !
    on YOUR own terms. Complete TIME and FREEDOM to do what you want, however you want, with whoever you want...
    for as long as you want. Can I say that any clearer?

    Don't misunderstand me here -- you'll probably still have 'challenges' and issues pop up (it will still be life on planet Earth here)
    ...but finances should not be one of them for you, once you have this skill in your toolbox.

    It is bar none other - the highest skill you can have.

    You never again require a 'job' because you carry your business wherever you go! You can go anywhere in the world
    you choose to go to, and transact business commercially with anyone you choose to! (which is part of what I do these
    days ) You can SELL anything you wish to...there's NO shortage of products or services to sell, there is ALWAYS a
    shortage of SALES worldwide! There's an even greater shortage of Masters out there -- so you can NAME your price!
    In economics class, this is known as an "Inelastic demand," that is -- you are a NECESSARY COMMODITY, not a luxury item.

    Those who excel in this area, become leaders, movers & shakers, etc. Without exception, all the ones I've met (and
    I've met a bunch) have all become wealthy, and quickly go into "early-retirement" too. Such was my own case. It's
    rather interesting, that even though they range the full spectrum of industries -- they still share some common threads
    that run alongside their companies and businesses. Most of them embody inspirational life stories, they come from
    meager beginnings or hardship pasts and learned it the "old-fashioned" way through the ropes, and paid their dues
    along the way. Comprende?


    The Bad:
    Here's the flip side, the bad news. No, I'm not going to sugar coat it for you, I told you I'm different. I'm not going
    to blow smoke in your faces and promise you anything -- but hard work, and some tough love!

    I don't like this part, any more than you will like reading it, but as stated - no smoke & mirrors here, so here are the
    sad facts. Picture a pyramid, and the tip of the pyramid represents the elite, the Masters. Place them at the TOP 1%
    of the structure. Below them is the other 99%. At the bottom (widest point) is the mass of the population, which
    are mostly clueless about what's going on.

    I'm sure you've heard of the 80/20 rule. Well, in terms of what we're discussing here, the rule is more like 1 or maybe
    2, out of 100 will reach that Mastery level.

    For example:
    If 100 of you take and study the Bob Ross system, I would expect that 20% would actually do something with it,
    try it out, get their nose bloodied once or twice and the majority will quit and that will be the end of it. I'd expect
    5 of them to continue a bit further, but will eventually also drop off. I'd expect 1 (maybe) out of 100 to run with it
    and make it into a real business. That's with the system you know.

    With a "coaching system" that I'm referring to, the numbers succeeding would be higher, because it's a better system,
    but similarly I would expect the 80/20 rule to hold up as well. Perhaps 20 out of 100 will turn it into an ongoing
    business, it could be a little bit better, but I wouldn't expect it to be much better!
    It's statistical, and just the way the cards fall friends.

    But for those top 5% or so, it is LIFE ALTERING, and they are worth the effort in my humble opinion.
    The thing is, there's just NO way to tell who the 5% are and who the 95% are!! There's just NO way to
    accurately gauge the heart and determination of someone, it hasn't been invented yet. There are clues, but that's about it.

    Are you in the 1%, or the 5%, or the 95%?
    Who knows??


    The Ugly:
    There's much to say about the 'ugly' category, and this is already too long of a post, so I'll just touch on this here...

    One of the very first assignments I would give (when I was training Masters) was reading, and you would have plenty
    to read - there's a certain amount of "mind-shifting" and "attitude adjusting" that is required to bring about change or
    and learning this skill, it is partially art and part science, with lots of moving parts inside.
    In my opinion, among the highest skills you can develop. I would only place one higher, and that would be the
    Master Communicator. Slightly above the Master Sales Pro.

    There are several I'd assign you as homework to read & study; among them I'd have you read -
    The Art of War, by Sun Tzu. Once read, we would discuss it. Once discussed, I would show you how we leave
    Sun Tzu's teachings behind us (in the dust) and IMPROVE on his teachings (within our context). To the point
    where we ONLY fight a battle that we KNOW we can win with 99% accuracy.
    That is how you achieve nearly a 100% closing ratio. You engineer it. This is Master-speak, and can only be
    taught by one. This is what I've taught & trained -- why take chances when you can engineer success?

    This is how a Master thinks, perceives, and executes. There is no luck, coincidence, or happenstance. It is
    a carefully designed and deployed plan, and is executed with military-type accuracy...you are "mission-oriented" --
    when seen from the outside (as a spectator), it appears as graceful as a classical piece of music, it is a
    concerto-type performance.

    At the end, it culminates with both APPLAUSE and a CHECK.
    When executed correctly, your clients chase you for more, as they should because they rarely see &
    experience this (they see a lot of the 99%). The relationship evolves from professional to more social,
    then into friends, and ultimately into partnerships.
    Every Master, will echo those thoughts...


    Here's to all of YOU (a toast) Road-Warriors-in-Process,

    ~Goco
    "Just-a-Beach-Bum"


    P.S. Re: your PM questions.
    I am receiving your pm's in the inbox and if you haven't received a response yet, be patient because you will!
    I'll get back to all of you, I'm answering them in the order they arrive. All of you are asking for more, and
    more of my approach, or my systems, and enough of you are asking for training, and this brings to mind my
    first post - here in this thread (which you should read again)... This is one of the reasons why I would normally
    not stick my nose into this, but there is SO much that is needed here to make this thing hum (the way it should),
    and you guys are working with very little equipment I regret to say. I just had to add a few cents to the conversation.

    It's not your fault, and I can't really blame Bob Ross either because at least he seems to be trying? I would
    do it differently, that's all. I don't see the point in prolonging payments - which is what it looks like to
    me. Nor do I see the value in the "drip-feed" system he's using in teaching, whatever he's teaching. There are
    other things I would consider 'flaws' too.

    Why not just put together the entire comprehensive training system, and charge accordingly?
    This is the price: x, y, or z.

    This may seem harsh, I know, but I suspect 2 reasons:
    1. The way he's doing it, is barely scratching the surface, and most people will eventually get tired of it, give
    up and drop off. (he should know this)
    2. You can only teach what you know, so maybe this is it?

    Anyway, back to my original point -- you're working with ONE piece, of a 10 - 15 piece puzzle.
    On the other hand, he may not even be aware of it, and that would explain all of the flaws!

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  32. #23
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    So, having read all that...what is the next step in becoming the 1%? You were clear that much was left out and it was 1 piece of the puzzle, that there is a better way (a commercial aspect persay)....yet provide little insight as to how to proceed towards that direction of learning and becoming the 1%....and oddly enough, i just read the art of war recently lol
    Goco likes this.

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    Love this part....

    "Therefore I say: Know your enemy and know yourself; in a hundred battles you will never be in peril. When you are ignorant of the enemy, but know yourself, your chances of winning or losing are equal. If ignorant both of your enemy and of yourself, you are certain in every battle to be in peril."
    – Sun Tzu, The Art of War
    And i think this next quote explains why many people fail:

    23. Throw your soldiers into positions whence there is no escape, and they will prefer death to flight. If they will face death, there is nothing they may not achieve. Officers and men alike will put forth their uttermost strength. 24. Soldiers when in desperate straits lose the sense of fear. If there is no place of refuge, they will stand firm. If they are in hostile country, they will show a stubborn front. If there is no help for it, they will fight hard.
    ....we dont want it bad enough...we have not been in a desperate situation....this is not an excuse...but a point in that when someone says "im trying my hardest....its just not working out"...it must be asked....are you TRULY trying your hardest...as if your life depended on it.....probably not.

    And there indeed may be some here who have been at that point....but i know for myself...i often find myself wanting to purchase something but deciding it would not be a wise purchase...then wishing i had more money for casual "wants"....yet then i find myself simply going back to my day to day without pushing one ounce harder to get to that place...

    How much do you truly want it??
    Last edited by air360; 02-15-2014 at 04:08 PM.
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    What a great discussion, I didn't even know this part of this forum existed.

    If you'd like some answers straight from the horses mouth...

    I'm getting away from underselling my products. At higher price points I get far less refunds, more profit, less customer service, and believe it or not a really supportive response. I can't tell you how many emails I've gotten from people saying that they're glad I'm charging more. I think people truly do take the material more serious and hopefully will take bigger amounts of action.

    I'll still release a WSO here and there at a $10-$20 price point so I can bring more people into my list but most of the stuff I'll be releasing to my members will likely be in the $50-$150 range. I don't think I'll be releasing anything above $300 anytime soon. Amounts larger than that would be for things like personal coaching (which I'm not doing at the moment anyways).

    While I agree that I've only really scratched the surface of this all, I have trouble releasing everything in comprehensive volumes for a variety of reasons. I own 3 businesses and have five kids, it's tough to find the time to focus on putting products together. I also need each product to be brief and concise enough so that it doesn't overwhelm people.

    I've just started a podcast that I'll be doing often and it's 100% free so I'd encourage any of you to listen to it and keep updated. I have a near-endless lineup of successful 9x12'ers who will be calling in and sharing their experiences. The more everyone feels like they're not alone in this venture the better.

    The good thing is... there are a lot of you out there taking action and making money. The 9x12 is a hell of a way to open doors, make money, and become a "go-to" guy/gal in your locale.
    Goco, beep, RM100 and 3 others like this.

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